EMU Australia began at Geelong in Australia's prime wool, cattle and grain region close by the world famous Bells Beach surfing centre. EMU Australia dates from 1994, when a band of winter surfers faced the need to develop warming footwear after rough weather surfing sessions. With characteristic Aussie inventiveness, they designed the original 'ugly sheepskin' boot. EMU Australia is now known globally for instantly recognizable luxury brands of premium Australian sheepskin boots and slippers, casual comfort slides and urban footwear. EMU Australia boots are each assembled from 100% premium Australian sheepskin sourced directly from local farms. EMU Australia's superb sole unit technology gives unbeatable comfort and durability.